Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

CiNii Available at 2 libraries

Bibliographic Information

Title
"Analyzing media interactions : the effects of coordinated TV-print advertising campaigns"
Statement of Responsibility
Julie A. Edell, Kevin Lane Keller
Publisher
  • Marketing Science Institute
Publication Year
  • c1999
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 33-35

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Details 詳細情報について

  • CRID
    1130000795514517504
  • NII Book ID
    BA47585954
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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