Memory in Advertising : the effect of advertising retrieval cues on brand evaluations
CiNii
Available at 7 libraries
Bibliographic Information
- Title
- "Memory in Advertising : the effect of advertising retrieval cues on brand evaluations"
- Statement of Responsibility
- Kevin Lane Keller
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1989 printing
- Book size
- 29 cm
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Notes
"Reprinted with permission from the Journal of consumer research, Vol. 14(December, 1987), pp. 316-333."
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Details 詳細情報について
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- CRID
- 1130000795547305216
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- NII Book ID
- BA20004030
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Data Source
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- CiNii Books