Memory in Advertising : the effect of advertising retrieval cues on brand evaluations

CiNii Available at 7 libraries

Bibliographic Information

Title
"Memory in Advertising : the effect of advertising retrieval cues on brand evaluations"
Statement of Responsibility
Kevin Lane Keller
Publisher
  • Marketing Science Institute
Publication Year
  • 1989 printing
Book size
29 cm

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Notes

"Reprinted with permission from the Journal of consumer research, Vol. 14(December, 1987), pp. 316-333."

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Details 詳細情報について

  • CRID
    1130000795547305216
  • NII Book ID
    BA20004030
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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