Benefit segmentation : an industrial application

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Bibliographic Information

Title
"Benefit segmentation : an industrial application"
Statement of Responsibility
by Rowland T. Moriarty and David J. Reibstein
Publisher
  • Marketing Science Institute
Publication Year
  • 1982
Book size
28 cm

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Notes

Bibliography: p. 31-32

On cover: Research program. Working paper

"November 1982"

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Details 詳細情報について

  • CRID
    1130000795674908160
  • NII Book ID
    BA22758338
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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