Marketing management : a strategic decision-making approach

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Bibliographic Information

Title
"Marketing management : a strategic decision-making approach"
Statement of Responsibility
John W. Mullins, Orville C. Walker, Jr
Publisher
  • McGraw-Hill
  • 8th ed., international ed
Publication Year
  • c2013
Book size
26 cm

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Notes

Includes index

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Details 詳細情報について

  • CRID
    1130000795691190144
  • NII Book ID
    BB14508489
  • ISBN
    9780071326377
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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