Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary

CiNii Available at 3 libraries

Bibliographic Information

Title
"Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary"
Statement of Responsibility
by Robert W. Shoemaker, Kenneth G. Hardy and Herbert F. MacKenzie
Publisher
  • Marketing Science Institute
Publication Year
  • c1989
Book size
28 cm

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Notes

"January 1989"

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Details 詳細情報について

  • CRID
    1130000795828603904
  • NII Book ID
    BA18677072
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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