New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings

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書誌事項

タイトル
"New marketing for social and economic progress and Marketing's contributions to the firm and to the society : 1974 combined proceedings"
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edited by Ronald C. Curhan
出版者
  • American Marketing Association
出版年月
  • [1975]
書籍サイズ
28 cm

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注記

Proceedings of 2 meetings of the American Marketing Association, the 1st held Apr. 15-18, 1974, Montreal and the 2d held Aug. 11-4, 1974, Portland

Includes bibliographical references and index

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