A financial approach to estimating firm-level brand equity and measuring the impact of marketing events

CiNii Available at 5 libraries

Bibliographic Information

Title
"A financial approach to estimating firm-level brand equity and measuring the impact of marketing events"
Statement of Responsibility
Carol J. Simon and Mary W. Sullivan
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 39-42

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Details 詳細情報について

  • CRID
    1130000795838617344
  • NII Book ID
    BA22706436
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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