Shared marketing programs and the performance of different business strategies

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Bibliographic Information

Title
"Shared marketing programs and the performance of different business strategies"
Statement of Responsibility
Robert W. Ruekert and Orville C. Walker, Jr.
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

"Special report"--T.p.

Reprinted from the Review of marketing 1990, v. 4

Bibliography: p. 364-366

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Details 詳細情報について

  • CRID
    1130000795855456256
  • NII Book ID
    BA20443245
  • LCCN
    91158003
  • Web Site
    https://lccn.loc.gov/91158003
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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