Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system

CiNii Available at 9 libraries

Bibliographic Information

Title
"Microtheoretical notions of behavioral science and the problems of advertising : present and potential linkages, and proposal for a research system"
Statement of Responsibility
by Michael L. Ray
Publisher
  • Marketing Science Institute
Publication Year
  • 1975
Book size
28 cm

Search this Book/Journal

Related Books

See more

Details 詳細情報について

  • CRID
    1130000795899621376
  • NII Book ID
    BA18176510
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
Back to top