A multivariate regression analysis of the responses of competing brands to advertising
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "A multivariate regression analysis of the responses of competing brands to advertising"
- Statement of Responsibility
- by Frank M. Bass and Neil E. Beckwith
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1971
- Book size
- 28 cm
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Notes
"P-43-C"
Bibliography: p. 41-45
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Details 詳細情報について
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- CRID
- 1130000795906800512
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- NII Book ID
- BB00478550
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Subject
-
- Data Source
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- CiNii Books