Beyond customer satisfaction to customer loyalty : the key to greater profitability

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Bibliographic Information

Title
"Beyond customer satisfaction to customer loyalty : the key to greater profitability"
Statement of Responsibility
Keki R. Bhote
Publisher
  • AMA Membership Publications Division American Management Association
Publication Year
  • c1996
Book size
22 cm
Series Name / No
  • : pbk

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Notes

Includes bibliographical references (p. 146-147)

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