Customer relationship management : concept, strategy, and tools

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Bibliographic Information

Title
"Customer relationship management : concept, strategy, and tools"
Statement of Responsibility
V. Kumar, Werner Reinartz
Publisher
  • Springer
  • 3rd ed
Publication Year
  • c2018
Book size
27 cm

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Notes

Includes bibliographical references and index

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Details 詳細情報について

  • CRID
    1130000796010378368
  • NII Book ID
    BB2610556X
  • ISBN
    9783662553800
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Berlin
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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