Bibliographic Information
- Title
- "Service marketing"
- Statement of Responsibility
- Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham
- Publisher
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- Harper Collins College Publishers
- Publication Year
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- c1996
- Book size
- 25 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130000796029130240
-
- NII Book ID
- BA28336136
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- ISBN
- 0673991458
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- LCCN
- 95038909
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- Web Site
- https://lccn.loc.gov/95038909
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Service industries -- Marketing
- LCSH: Customer services
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- Data Source
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- CiNii Books