Measuring overall judgments and attribute evaluations : overall first vs. attributes first

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Bibliographic Information

Title
"Measuring overall judgments and attribute evaluations : overall first vs. attributes first"
Statement of Responsibility
K. Sridhar Moorthy
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
29 cm

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Notes

"Technical working paper"--T.p.

Bibliography: p. 26-28

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Details 詳細情報について

  • CRID
    1130000796035186816
  • NII Book ID
    BA20438675
  • LCCN
    92101480
  • Web Site
    https://lccn.loc.gov/92101480
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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