The impact of marketing policy on promotional price elasticities and baseline sales

CiNii Available at 3 libraries

Bibliographic Information

Title
"The impact of marketing policy on promotional price elasticities and baseline sales"
Statement of Responsibility
Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister
Publisher
  • Marketing Science Institute
Publication Year
  • c1998
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 21-23

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Details 詳細情報について

  • CRID
    1130000796051639936
  • NII Book ID
    BA37676248
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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