New product planning : management of the marketing/R&D interface : an annotated bibliography

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Bibliographic Information

Title
"New product planning : management of the marketing/R&D interface : an annotated bibliography"
Statement of Responsibility
compiled by Robert R. Rothberg, Douglas W. Mellott, Jr
Publisher
  • American Marketing Association
Publication Year
  • c1977
Book size
23 cm

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Notes

Includes index

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