Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987

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書誌事項

タイトル
"Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987"
出版者
  • The Advertising Research Foundation
出版年月
  • c1987
書籍サイズ
28 cm
タイトル別名
  • Fourth Annual Advertising Research Foundation Copy Research Workshop
  • Fourth Annual Copy Research Workshop
  • Broadening the horizons of copy research : transcript proceedings

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