To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary

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Bibliographic Information

Title
"To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary"
Statement of Responsibility
Sanjit Sengupta and Louis P. Bucklin
Publisher
  • Marketing Science Institute
Publication Year
  • c1994
Book size
28 cm

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Notes

Bibliography: p. 23-24

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Details 詳細情報について

  • CRID
    1130000796182750592
  • NII Book ID
    BA28174533
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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