Customer winback : how to recapture lost customers and keep them loyal

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Bibliographic Information

Title
"Customer winback : how to recapture lost customers and keep them loyal"
Statement of Responsibility
Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Publisher
  • Jossey-Bass
Publication Year
  • c2001
Book size
24 cm

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Notes

Includes bibliographical references and indexes

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