Advances in national brand and private label marketing : Second International Conference, 2015
Bibliographic Information
- Title
- "Advances in national brand and private label marketing : Second International Conference, 2015"
- Statement of Responsibility
- Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors
- Publisher
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- Springer
- Publication Year
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- c2015
- Book size
- 24 cm
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Notes
"The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona"--P. [4] of cover
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Details 詳細情報について
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- CRID
- 1130000796332539648
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- NII Book ID
- BB20426130
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- ISBN
- 9783319201818
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- LCCN
- 2015942825
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- Web Site
- https://lccn.loc.gov/2015942825
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- Text Lang
- en
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- Country Code
- sz
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- Title Language Code
- en
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- Place of Publication
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- Cham
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- Classification
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- DC23: 658.827
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- Subject
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- Data Source
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- CiNii Books