Advances in national brand and private label marketing : Second International Conference, 2015

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Bibliographic Information

Title
"Advances in national brand and private label marketing : Second International Conference, 2015"
Statement of Responsibility
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors
Publisher
  • Springer
Publication Year
  • c2015
Book size
24 cm

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Notes

"The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona"--P. [4] of cover

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