Branding in action : cases and strategies for profitable brand management
Bibliographic Information
- Title
- "Branding in action : cases and strategies for profitable brand management"
- Statement of Responsibility
- Graham Hankinson and Philippa Cowking
- Publisher
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- McGraw-Hill
- Publication Year
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- c1993
- Book size
- 23 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000796357455360
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- NII Book ID
- BA26528963
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- ISBN
- 0077078128
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- LCCN
- 93026441
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- Web Site
- https://lccn.loc.gov/93026441
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London ; Tokyo
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- Data Source
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- CiNii Books