Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions

CiNii Available at 3 libraries

Bibliographic Information

Title
"Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions"
Statement of Responsibility
Kevin Lane Keller, David A. Aaker
Publisher
  • Marketing Science Institute
Publication Year
  • c1997
Book size
28 cm

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Notes

Bibliography: p. 31-33

"Working paper" -- T.p.

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Details 詳細情報について

  • CRID
    1130000796368309632
  • NII Book ID
    BA35741280
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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