Marketing of high-technology products and innovations

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Bibliographic Information

Title
"Marketing of high-technology products and innovations"
Statement of Responsibility
Mohr, Sengupta, Slater
Publisher
  • Pearson
  • 3rd ed
Publication Year
  • c2014
Book size
28 cm
Series Name / No
  • : [pbk.]

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Notes

"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents

"Pearson custom library"--Table of contents

Includes bibliographical references and index

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