Applications of the sciences in marketing management

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Bibliographic Information

Title
"Applications of the sciences in marketing management"
Statement of Responsibility
edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier
Publisher
  • Wiley
Publication Year
  • c1968
Book size
24 cm

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Notes

"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."

Includes bibliographies

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