How can research contribute to improved "marketing" in non-business organizations?

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Bibliographic Information

Title
"How can research contribute to improved "marketing" in non-business organizations?"
Statement of Responsibility
Robert D. Buzzell
Publisher
  • Marketing Science Institute
Publication Year
  • 1970
Book size
28 cm

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Notes

Presented to the Annual Conference of the American Marketing Association, Boston, September 1, 1970

Bibliography: leaf [15]

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Details 詳細情報について

  • CRID
    1130000796601210112
  • NII Book ID
    BB00466427
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Subject
  • Data Source
    • CiNii Books
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