Analytic approaches to product and marketing planning : proceedings of workshop

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Bibliographic Information

Title
"Analytic approaches to product and marketing planning : proceedings of workshop"
Statement of Responsibility
cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business ; edited by Allan D. Shocker
Publisher
  • MSI
Publication Year
  • 1979
Book size
28 cm

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Notes

Proceedings of a Workshop on Analytic Approaches to Product and Market Planning, held Nov. 18-19, 1977 at the University of Pittsburgh

Includes bibliographies

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