Marketing communications in tourism and hospitality : concepts, strategies and cases

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Bibliographic Information

Title
"Marketing communications in tourism and hospitality : concepts, strategies and cases"
Statement of Responsibility
Scott McCabe
Publisher
  • Elsevier/Butterworth-Heinemann
Publication Year
  • 2009
Book size
25 cm
Other Title
  • Marketing communications in tourism & hospitality : concepts, strategies and cases

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Notes

Includes bibliographical references and index

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