Bibliographic Information
- Title
- "Advertising : its role in modern marketing"
- Statement of Responsibility
- S. Watson Dunn ... [et al.]
- Publisher
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- Dryden Press
- 7th ed
- Publication Year
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- c1990
- Book size
- 26 cm
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Notes
Sixth ed. by S. Watson Dunn and Arnold M. Barban
Includes bibliographies and index
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Details 詳細情報について
-
- CRID
- 1130000796851589376
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- NII Book ID
- BA11060267
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- ISBN
- 0030307481
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- LCCN
- 89007767
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- Web Site
- https://lccn.loc.gov/89007767
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Chicago ; Tokyo
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- Subject
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- LCSH: Advertising
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- Data Source
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- CiNii Books