The development of a contingency model of comparative advertising

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Bibliographic Information

Title
"The development of a contingency model of comparative advertising"
Statement of Responsibility
Cornelia Pechmann and David W. Stewart
Publisher
  • Marketing Science Institute
Publication Year
  • c1990
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000796853355008
  • NII Book ID
    BA21773835
  • LCCN
    91143825
  • Web Site
    https://lccn.loc.gov/91143825
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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