Determinants of private label attitude : predicting consumers' brand preferences using psychographics

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Bibliographic Information

Title
"Determinants of private label attitude : predicting consumers' brand preferences using psychographics"
Statement of Responsibility
Stefanie Weiß ; with a preface by Silvia S. Kucera
Publisher
  • Springer Gabler
Publication Year
  • c2015
Book size
21 cm

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Notes

Includes bibliographical references (p. 103-111)

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