Measurement and use of market response functions for allocating marketing resources

CiNii Available at 8 libraries

Bibliographic Information

Title
"Measurement and use of market response functions for allocating marketing resources"
Statement of Responsibility
by Vithala R. Rao and Darius J. Sabavala
Publisher
  • Marketing Science Institute
Publication Year
  • c1986
Book size
28 cm

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Notes

Includes bibliographical references

On cover: Research program. Technical working paper

"July 1986"

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Details 詳細情報について

  • CRID
    1130000796934813184
  • NII Book ID
    BA07569056
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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