Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services
CiNii
Available at 6 libraries
Bibliographic Information
- Title
- "Winning new customers in finacial services : using relationship marketing and information technology in consumer financial services"
- Statement of Responsibility
- Merlin Stone, Neil Woodcock
- Publisher
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- Pitman
- Publication Year
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- 1997
- Book size
- 30 cm
- Series Name / No
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- : pbk
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Notes
Bibliography: p.177-181
"In association with IBM United Kingdom Ltd. and Surrey European Management School, University of Surrey."
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Details 詳細情報について
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- CRID
- 1130000797048555776
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- NII Book ID
- BA35998560
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- ISBN
- 0273622056
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC21: 658.821
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- Subject
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- LCSH: Financial services industry -- Marketing
- LCSH: Relationship marketing
- LCSH: Customer relations
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- Data Source
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- CiNii Books