Beyond advertising and publicity : the domain of hybrid messages

CiNii Available at 6 libraries

Bibliographic Information

Title
"Beyond advertising and publicity : the domain of hybrid messages"
Statement of Responsibility
Siva K. Balasubramanian
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

Search this Book/Journal

Notes

Bibliography: p. 30-34

Related Books

See more

Details 詳細情報について

  • CRID
    1130000797067210240
  • NII Book ID
    BA20423485
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridgve, Mass.
  • Data Source
    • CiNii Books
Back to top