Relationship marketing for competitive advantage : winning and keeping customers

CiNii Available at 36 libraries

Bibliographic Information

Title
"Relationship marketing for competitive advantage : winning and keeping customers"
Statement of Responsibility
Adrian Payne ... [et al.]
Publisher
  • Butterworth-Heinemann
Publication Year
  • 1995
Book size
25 cm

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Notes

"Published on behalf of the Chartered Institute of Marketing"

Includes index

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Details 詳細情報について

  • CRID
    1130000797075945344
  • NII Book ID
    BA26433346
  • ISBN
    075062020X
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Oxford
  • Classification
  • Data Source
    • CiNii Books
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