Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices

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Bibliographic Information

Title
"Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices"
Statement of Responsibility
by Thomas P. Hustad and Edgar A. Pessemier
Publisher
  • Marketing Science Institute
Publication Year
  • 1972
Book size
28 cm

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Notes

"P-57-E"

Bibliography: p. 62

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