Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting

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Bibliographic Information

Title
"Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting"
Statement of Responsibility
G. David Hughes
Publisher
  • Marketing Science Institute
Publication Year
  • c1992
Book size
28 cm

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Notes

"Technical working paper"--T.p.

Bibliography: p. 51-53

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Details 詳細情報について

  • CRID
    1130000797364804736
  • NII Book ID
    BA2271570X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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