Tested advertising methods

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Bibliographic Information

Title
"Tested advertising methods"
Statement of Responsibility
John Caples ; foreword by David Ogilvy ; introduction by Gordon White
Publisher
  • Prentice Hall
  • 5th ed. / revised by Fred E. Hahn
Publication Year
  • c1997
Book size
23 cm
Series Name / No
  • : pbk

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Notes

Includes index

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