Introduction to marketing, advertising and public relations
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Introduction to marketing, advertising and public relations"
- Statement of Responsibility
- Frank Jefkins
- Publisher
-
- Macmillan
- New ed
- Publication Year
-
- 1987, c1985
- Book size
- 22 cm
- Series Name / No
-
- : [pbk.]
Search this Book/Journal
Notes
Description based on reprinted, 1987
"First published 1982. ... New edition 1985. Low cost edition 1987"--T.p. verso
Includes bibliographical references (p. [283]-284) and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130000797384666752
-
- NII Book ID
- BB06147614
-
- ISBN
- 0333451155
-
- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
-
- London
-
- Subject
-
- LCSH: Marketing
- LCSH: Advertising
- LCSH: Public relations
- FREE: Marketing
- FREE: Advertising & public relations
-
- Data Source
-
- CiNii Books