Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations

CiNii 所蔵館 1館

書誌事項

タイトル: "Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations"

出版者

出版年月

"P-63"

"This working paper is based on material to appear in a chapter on 'Small groups' written by the authors for Handbook of marketing research"

Includes bibliographical references (p. 33-37)