Introduction to advertising and promotion : an integrated marketing communications perspective

Web Site CiNii Available at 15 libraries

Bibliographic Information

Title
"Introduction to advertising and promotion : an integrated marketing communications perspective"
Statement of Responsibility
George E. Belch, Michael A. Belch
Publisher
  • Irwin
  • 3rd ed
Publication Year
  • c1995
Book size
29 cm

Search this Book/Journal

Notes

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993

Includes bibliographical references (p. 721-738) and indexes

Related Books

See more

Details 詳細情報について

Back to top