CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper

CiNii Available at 4 libraries

Bibliographic Information

Title
"CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper"
Statement of Responsibility
Wayne S. DeSarbo and Venkatram Ramaswamy
Publisher
  • Marketing Science Institute
Publication Year
  • c1994
Book size
28 cm

Search this Book/Journal

Notes

Bibliography: p. 26-27

Related Books

See more

Details 詳細情報について

  • CRID
    1130000797610025728
  • NII Book ID
    BA28176233
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
Back to top