Effects of television advertising on consumer socialization

Name: Effects of television advertising on consumer socialization
Author: Ward, Scott, Wackman, Daniel B.

Web Site CiNii 所蔵館 7館

書誌事項

責任表示: by Scott Ward, Daniel B. Wackman ; Ronald Faber, assistant project director, Gerald Lesser, project consultant

出版者

出版年月

"Working paper."

"Preliminary research report."

Includes bibliographical references