Marketing strategy : a decision-focused approach

CiNii Available at 5 libraries

Bibliographic Information

Title
"Marketing strategy : a decision-focused approach"
Statement of Responsibility
Orville C. Walker, Jr., John W. Mullins
Publisher
  • McGraw-Hill/Irwin
  • 8th ed., international ed
Publication Year
  • 2014
Book size
26 cm

Search this Book/Journal

Notes

Includes bibliographical references and indexes

Related Books

See more

Details 詳細情報について

  • CRID
    1130000797673327872
  • NII Book ID
    BB14278662
  • ISBN
    9781259010903
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Subject
  • Data Source
    • CiNii Books
Back to top