The magazine from cover to cover

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書誌事項

タイトル
"The magazine from cover to cover"
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Sammye Johnson, Patricia Prijatel
出版者
  • Oxford University Press
  • 2nd ed
出版年月
  • 2007
書籍サイズ
26 cm

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注記

Includes bibliographical references and index

Summary: For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors

詳細情報 詳細情報について

  • CRID
    1130000797838478720
  • NII書誌ID
    BA87268083
  • ISBN
    9780195304176
  • LCCN
    2006045306
  • Web Site
    https://lccn.loc.gov/2006045306
  • 本文言語コード
    en
  • 出版国コード
    us
  • タイトル言語コード
    en
  • 出版地
    • New York
  • 分類
  • データソース種別
    • CiNii Books
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