Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates

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Bibliographic Information

Title
"Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates"
Statement of Responsibility
Tobias Richter
Publisher
  • Peter Lang
Publication Year
  • c2002
Book size
21 cm
Series Name / No
  • : us
  • : gw

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Notes

Originally presented as author's thesis (doctoral)--University of Warwick, 2001

Includes bibliographical references (p. [279]-323)

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