Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- David W. Cravens, Nigel F. Piercy
- Publisher
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- McGraw-Hill
- 8th ed., international ed
- Publication Year
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- 2006
- Book size
- 26 cm
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Notes
Includes indexes
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Details 詳細情報について
-
- CRID
- 1130000798090477824
-
- NII Book ID
- BA81585607
-
- ISBN
- 9780072966343
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- LCCN
- 2004061068
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- Web Site
- https://lccn.loc.gov/2004061068
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- Boston, Mass.
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- Classification
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- LCC: HF5415.135
- DC22: 658.8/02
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- Subject
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- LCSH: Marketing -- Decision making
- LCSH: Marketing -- Management
- LCSH: Marketing -- Management -- Case studies
- FREE: Mercadotecnia
- FREE: Administración
- FREE: Internationale marketing. gtt
-
- Data Source
-
- CiNii Books
