Bibliographic Information
- Title
- "Marketing management : strategies and programs"
- Statement of Responsibility
- Joseph P. Guiltinan, Gordon W. Paul
- Publisher
-
- McGraw-Hill International Book Co.
- Publication Year
-
- c1982
- Book size
- 24 cm
Search this Book/Journal
Notes
Includes bibliographies and index
- Tweet
Details 詳細情報について
-
- CRID
- 1130000798191164800
-
- NII Book ID
- BB10963508
-
- ISBN
- 0070663114
-
- LCCN
- 81008236
-
- Web Site
- https://lccn.loc.gov/81008236
-
- Text Lang
- en
-
- Country Code
- nz
-
- Title Language Code
- en
-
- Place of Publication
-
- Auckland
-
- Subject
-
- LCSH: Marketing -- Management
-
- Data Source
-
- CiNii Books