Analytic approaches to product and marketing planning : the second conference : proceedings of conference

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Bibliographic Information

Title
"Analytic approaches to product and marketing planning : the second conference : proceedings of conference"
Statement of Responsibility
cosponsored by Marketing Science Institute and Vanderbilt University ; edited by Rajendra K. Srivastava and Allan D. Shocker
Publisher
  • Marketing Science Institute
Publication Year
  • 1982
Book size
28 cm

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Notes

The conference was held at Vanderbilt University , Oct. 2-3, 1981

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Details 詳細情報について

  • CRID
    1130000798260937472
  • NII Book ID
    BA02222299
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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