Sales promotion : concepts, methods, and strategies

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Bibliographic Information

Title
"Sales promotion : concepts, methods, and strategies"
Statement of Responsibility
Robert C. Blattberg, Scott A. Neslin
Publisher
  • Prentice Hall
Publication Year
  • c1990
Book size
24 cm

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Notes

Includes bibliographical references (p. 482-501) and indexes

Details 詳細情報について

  • CRID
    1130000798351939712
  • NII Book ID
    BA25067264
  • ISBN
    013442302X
  • LCCN
    89029223
  • Web Site
    https://lccn.loc.gov/89029223
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Englewood Cliffs, N.J. ; Tokyo
  • Classification
  • Data Source
    • CiNii Books
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