Bibliographic Information
- Title
- "Sales promotion : concepts, methods, and strategies"
- Statement of Responsibility
- Robert C. Blattberg, Scott A. Neslin
- Publisher
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- Prentice Hall
- Publication Year
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- c1990
- Book size
- 24 cm
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Notes
Includes bibliographical references (p. 482-501) and indexes
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Details 詳細情報について
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- CRID
- 1130000798351939712
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- NII Book ID
- BA25067264
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- ISBN
- 013442302X
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- LCCN
- 89029223
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- Web Site
- https://lccn.loc.gov/89029223
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Englewood Cliffs, N.J. ; Tokyo
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- Data Source
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- CiNii Books