A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance
書誌事項
- タイトル
- "A multiple exposure study of the effects of comparative and noncomparative television commercials on cognitive response, recall, and message acceptance"
- 責任表示
- by George E. Belch and Richard J. Lutz
- 出版者
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- Marketing Science Institute
- 出版年月
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- c1982
- 書籍サイズ
- 28 cm
この図書・雑誌をさがす
注記
"September 1982."
"Marketing Science Institute Research Program"--P. 1 of cover
Bibliography: p. 32-35
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詳細情報 詳細情報について
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- CRID
- 1130000798365004800
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- NII書誌ID
- BA20691666
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- LCCN
- 82223035
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- Web Site
- https://lccn.loc.gov/82223035
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- 出版国コード
- us
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- タイトル言語コード
- en
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- 出版地
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- Cambridge, Mass.
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- 分類
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- LCC: HF6146.T42
- DC19: 659.14/3
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- 件名
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- LCSH: Television advertising
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- データソース種別
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- CiNii Books